It sometimes can be challenging to find motivated sellers as an investor. A decline in the housing market and national property buyers are among many challenges investors are up against.

With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. There really isn’t. How do you track them down?

I think you’ll find that one of the most powerful resources for finding motivated sellers is the internet. The business of selling motivated seller leads is booming and you can find several services offering them. I’m suggesting a total online solution that allows the owner to control. Essentially, a way for motivated sellers to contact you through a site that you own.

So how do you go about implementing such a solution? You’ll need to start with classy site. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should demonstrate that you’ve worked out problems for other motivated sellers. It should be convincing enough that your visitors will want to work with you and make contact with you. The solution ought to offer a way for visitors to give you details about any outstanding loans and contact information.

Firstly, design an excellent looking site designed to persuade your visitors or hire it out. Or you could customize a template that you purchase from templatemonster. If you modify an existing template or construct something from the ground up will take some programming and design skills. You must have capital to hire someone. Put a value on your time and decide whether it’s worth it. Is your time worth $15 an hour to construct the site yourself? Do you have time on your hands and not much money?

Be sure to include plenty of convincing testimonials. If you’ve been using any sort of credibility kit when you meet with sellers just transfer it online. Video testimonials are very persuasive if you can get them. You should also consider audio testimonials. Satisfied customers are very persuasive.

Visitors to your site will submit their information using your forms if you use convincing sales copy. You’ll find that Dan Kennedy is a great resource to use when constructing your copy. He’s a true pro when it comes to writing copy. You’ll get some excellent ideas if you buy his book, The Ultimate Sales Letter, and read it through. Then write each page of your website ending each one with a call to action.

The finishing step is to liberally sprinkle lead generators throughout the site. These are online forms that your visitors complete. The fields on the forms will capture important property and contact information. Some database programming here is necessary to link the form fields to the database records.

The last trick is driving traffic to the site. While MSN may not be the best choice, advertising on the other major search engines using PPC is a great way to do this. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. When you start getting visitors you may discover that you need to modify your content. If you’re not converting like you think you should have someone read over your copy for some critiques. You can increase your conversion rates by utilizing squeeze pages and landing pages.

After establishing a superior site and implementing PPC and SEO strategies you’re sure to be raking in a slew of motivate sellers and increasing your bottom line.

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